The Parachute Sinclair Dumontais From The Parachute: It has often been said that the 20th century was transformed by the invention of the automobile. Mobility increased and the world was forever changed. I beg to differ. On the contrary, I believe that the most influential invention of the 20th century was the consumer: mass produced like Mr. Fords cars.A world-renowned consultant is lured out of self-imposed exile on a remote Greek island to expound on an ultimate marketing strategy to the members of the board of a multinational footwear corporation. As venal and disturbing as the strategy is, this 21st century Prince styles himself as an architect of neo-liberalism in its most shark-like incarnation. The only values he recognizes are those linked intimately to the profit principle. Cunning, pretentious and deeply irreverent, he has created a marketing scheme that reduces human beings to pure consumer animals. Corrosively satirical, The Parachute reveals an extreme society obsessed by mass consumption and instant gratification

About the Contributor(s)

---

SINCLAIR DUMONTAIS is the pseudonym of a writer who works in marketing and communications. He is the founder and contributor of Dialogus (www.dialogus2.org) an interactive web site that allows for discourse on social, political and philosophical issues. He has also published four books, including his first novel, L’Empêcheur.