From The Parachute: It has often been said that the 20th century was transformed by the invention of the automobile. Mobility increased and the world was forever changed. I beg to differ. On the contrary, I believe that the most influential invention of the 20th century was the consumer: mass produced like Mr. Fords cars.A world-renowned consultant is lured out of self-imposed exile on a remote Greek island to expound on an ultimate marketing strategy to the members of the board of a multinational footwear corporation. As venal and disturbing as the strategy is, this 21st century Prince styles himself as an architect of neo-liberalism in its most shark-like incarnation. The only values he recognizes are those linked intimately to the profit principle. Cunning, pretentious and deeply irreverent, he has created a marketing scheme that reduces human beings to pure consumer animals. Corrosively satirical, The Parachute reveals an extreme society obsessed by mass consumption and instant gratification